A Comparison of Hotel Rates in 30 Destinations in Florida

February 1, 2023

Marco Island, a barrier island located close to the city of Naples, is the most expensive destination in Florida for hotel stays, according to a new survey by CheapHotels.org.

The survey compared hotel rates across 30 popular Florida destinations for the period February–March 2023 – typically the high season for most destinations in the Sunshine State.

In Marco Island, travelers will have to spend an average of $439 per night for the most affordable double room. Only hotels located close to the beach (or in downtown) and rated at least 3 stars were considered for the survey.

Sarasota and West Palm Beach rank as the second and third most expensive destinations, with average rates of $435 and $425, respectively. Significantly more affordable is Miami Beach, with an average rate of $185 per night – more than 50% cheaper than the priciest beach destinations.

With an average rate of $145 per night, the state capital of Tallahassee came out as one of the least expensive destinations. Cheapest overall were Panama City Beach and around Disney World in Kissimmee, where you can find a room for around $100 per night.

Compared to 2018, when the equivalent data was last collected, hotel rates in Florida are up by about 20% on average. Sarasota (+59%) and West Palm Beach (+63%) show the biggest price increase, while rates in certain destinations such as Downtown Miami (-5%) or Panama City Beach (-4%) have slightly decreased.

Average Cheapest Hotel Rates (Feb 1 – Mar 31, 2023)

Destination	Average Price (USD)
Marco Island	$439
Sarasota	$435
West Palm Beach	$425
Sanibel Island	$387
Key West	$375
Delray Beach	$354
Naples	$350
Pompano Beach	$344
Key Largo	$276
St. Pete Beach	$273
Islamorada	$268
Fort Myers Beach	$265
Cocoa Beach	$245
Clearwater Beach	$245
Tampa	$236
St. Petersburg	$230
St. Augustine	$226
Downtown Miami	$224
Fort Lauderdale	$205
Downtown Orlando	$185
Miami Beach	$185
Hollywood	$184
Pensacola Beach	$176
Daytona Beach	$174
Jacksonville	$170
Miramar Beach	$154
Fort Walton Beach	$150
Tallahassee	$145
Panama City Beach	$103
Kissimmee (Disney)	$94

About the Methodology

The survey was conducted at the end of January 2023 using the hotel comparison website Kayak. For 30 popular destinations in Florida, the average price for the cheapest available double room in a hotel or inn was established for the months of February and March.

Only hotels located close to the beach, or in the city center/downtown were considered for the survey. Moreover, only hotels rated at least 3 stars and with positive average customer reviews (at least “good” on Kayak) were included.

Please note some popular destinations in Northern Florida (for example Pensacola Beach and Miramar Beach) reach their peak season during the summer months.

Press Contact

Charlotte Smith
charlotte@cheaphotels.org